Co-owner and operations lead of a specialty baby boutique in Midtown Tampa, where I work alongside my mom—the founder and designer behind our brand, Marcela. Our collection of heirloom-quality baby keepsakes is designed and produced in-house, while our signature apparel is designed by us and made in Peru. The Marcela brand is carried both in our boutique and by select retailers across the country. In-store, we also curate a thoughtful mix of complementary brands to offer an elevated shopping experience for modern families.
Since joining the business, I’ve helped shift the focus toward baby and children’s products while leading operations, marketing, and brand development. I'm passionate about intentional growth, strong customer relationships, and creating a space that celebrates life’s most meaningful moments.
Outside the boutique, I’m diving into suburban homesteading in Safety Harbor—learning to garden, raising my first flock of seven chickens, and embracing a slower, more intentional lifestyle. I also enjoy hot yoga, getting outdoors, and spending time with my adventurous 7-year-old daughter.