Branding by Jo

Jocelyn “Jo” Espejo is the founder and CEO of Branding by Jo, a boutique brand and operations studio for women entrepreneurs who are scaling and ready for a brand that reflects their next level. Supporting women founders nationwide.

Mini Manifesto:
A powerful brand isn’t just seen, it’s amplified!

Jo partners with women who are already successful but still hustling more than they should for the results they’re getting. Their branding may look “good,” but good is no longer good enough for where they’re going. There’s a disconnect between their expertise and how their brand shows up online.

Through strategic brand photography, video, and high-converting websites, Jo helps founders create a cohesive brand presence that connects with the right audience, converts with confidence, and maximizes their impact.

What sets Branding by Jo apart is the implementation and strategy that follows the visuals. Instead of leaving clients with files and good intentions, Jo and her team help amplify the brand so it drives visibility, revenue growth, and time freedom.

On a personal note, Jo lives in Central Florida with her husband and their two children. When she isn’t amplifying brands, she’s with her family. She jokes that she should own the shirt that says, “I can’t, my kids have…” because most days are spent being available when they’re home, driving to practices, sitting at games, or sneaking in time on the water. She’s a firm believer that women can build wildly successful businesses and be present for their families, without sacrificing one for the other.